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[26] In London, one of several 1st to employ Exhibit windows in stores was retailer, Francis Location, who experimented using this type of new retailing strategy at his tailoring institution in Charing Cross, the place he fitted the shop-entrance with significant plate glass windows. Despite the fact that this was condemned by several, he defended his observe in his memoirs, professing that he:

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Bernard Mandeville's work The Fable of the Bees, which justified conspicuous consumption. A great deal pamphleteering of time was dedicated to justifying conspicuous intake and personal vice for luxury items for the bigger general public excellent.

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